Kootenai Organics

Challenges

Kootenai Organics, formerly known as MT Medicinals, faced significant challenges with their outdated WordPress website, which relied on over 30 plugins. This made it difficult for them to update and maintain their site effectively. They needed a streamlined solution that could support their diverse web presence, including retail, wholesale B2B, and a separate luxury edible brand called Velvet Hammer.

Solutions

We migrated Kootenai Organics to Sanity, providing a modern and flexible content management system that addressed their needs. The single Sanity instance was strategically structured to manage all three distinct business facets, ensuring ease of use and consistency across their brand.

Key features of the new solution include:

• Retail Site: A custom cart and checkout flow designed to comply with local and federal regulations in the legal cannabis industry.
• Wholesale Portal: A secure authentication system that grants access to exclusive products and pricing for verified B2B customers. This system uses a "whitelist" in Sanity, where users are added along with a password, and a token is generated upon login.
• Velvet Hammer Brand: Future-proof setup to manage the upcoming luxury edible brand within the same Sanity instance, ensuring brand consistency and easy updates. (Coming Q3 '24)
• Progressive Web App (PWA): Developed the site as a PWA, allowing customers to download the site for offline use across devices, providing an app-like experience without needing a separate mobile app.
• React Email and Resend Integration: Integrated React Email and Resend with Sanity to create custom transactional emails, such as order confirmations, directly in the Sanity Studio, ensuring consistent and manageable customer communications.
• Blog Feature: Included blogs for additional content and improved SEO, helping to attract and engage their target audience.

Results

By fully leveraging Sanity's capabilities, we exceeded Kootenai Organics' expectations and delivered a comprehensive, user-friendly solution. The new website serves as a powerful hub for their retail and wholesale operations, with the flexibility to easily incorporate their upcoming luxury brand. Key results include:

• Streamlined Management: Kootenai Organics can now manage their entire web presence with ease and efficiency, without the need for multiple websites.
• Improved User Experience: The PWA provides a seamless, app-like experience across devices, enhancing customer satisfaction.
• Enhanced Customer Communication: The integration of React Email and Resend allows for consistent and branded transactional emails, improving customer engagement.
• SEO and Content Engagement: The blog feature helps attract and retain their target audience, boosting their online visibility.

Overall, the new website is a powerful tool for driving business growth and maintaining a strong online presence. Kootenai Organics is now well-equipped to manage their diverse web properties and continue expanding their brand.