Fortivex
Principal engineer
Ongoing principal-engineer role at a digital agency — architecture, code review, and the builds nobody else wants to estimate.
Hi, I'm Matt. I build websites people are glad they own.
Senior Sanity developer and Official Sanity Partner. Agencies and enterprise teams bring me the builds they can't risk on an unknown contractor — I architect them, hand-code them, and I'm still here long after launch day.
Why work with me
- Official Sanity Partner
- Plugin author, ecosystem contributor →
- 95+ Lighthouse
- Every build, no exceptions
- You hire me
- Same person, start to finish
- Who you hire
- Matt Rhoads — senior Sanity & Next.js developer
- Based in
- Missoula, MT — works with teams nationwide
- Credential
- Official Sanity Partner
- Pricing
- $125–150/hr embedded · projects from $5,000
- Typical build
- 2–6 weeks, most projects
- Stack
- Next.js + Sanity CMS
The rooms I've worked in - Agencies already trust me with their builds
Before you hand a stranger your Sanity project, it helps to know who else already has.
Blue Cadet
Full build, delivered solo
The experience-design agency handed me an entire build. I shipped it solo, inside their process, on their timeline.
A national financial-media brand
Senior software engineer
Ongoing senior engineering contract on a content platform serving millions of readers.
Plus Chipter, a full platform — Next.js, Sanity, Remotion video automation, AI assist — designed, built, and shipped by one person: me.
Services - Two ways to work with me
Embed me in your team for senior Sanity capacity, or hand me a whole build at a fixed price. Either way, you work directly with me on every piece of it.Explore my Sanity CMS services →
01
For agencies
Embedded Sanity development
Senior Sanity/Next.js capacity inside your team — overflow builds, migrations, or an architect on a client project. Hourly or retainer.
02
CMS
Sanity CMS builds & migrations
Custom studios, live preview, structured content, and migrations off WordPress or Contentful with zero downtime.
03
Speed
Performance-first builds
Hand-coded Next.js sites that score 95+ on Lighthouse, every time.
04
Commerce
Headless e-commerce & integrations
Sanity + Shopify stacks, plus CRM, email, and analytics wiring — one source of truth, no silos.
Real projects, shipped solo
From a full product platform to conservation groups and family businesses — different worlds, same promise: I designed, built, and shipped every one of these myself.
Chipter
Case study
A Self-Generating Content Engine for Chip Reviews
A chip-review platform that writes in its own voice and produces social-ready video — built on headless Sanity + Next.js with an automated Remotion pipeline.
Quality Pump Service
Case study
Made in Montana for Montanans
Quality Pump Service, family-run well pump specialists in Potomac Montana, partnered with me to build a professional lead-generating website.
Transcend Mind and Body
Case study
Elevate yourself
Transcend Mind & Body hypnotherapy practice needed a compelling website to introduce their services to the Missoula community with online booking.
Why hand-coded matters - The benefits of hand-coded websites with Sanity CMS
Page builders like WordPress are convenient — until they're slow, bloated, and a security headache. Here's why I hand-code instead, and what that actually buys you.
Superior Performance
Hand-coded websites are optimized for speed and efficiency from the ground up. With no unnecessary code bloat, your site loads faster and performs better in search rankings. My sites consistently achieve perfect Google Lighthouse scores.
Enhanced Security
Unlike page builders that are frequently targeted by hackers, my hand-coded websites have a minimal attack surface. Combined with Sanity CMS's secure infrastructure, your site stays protected without constant plugin updates.
True Customization
Break free from template constraints. My hand-coded approach means every feature and design element is purposefully crafted for your specific needs, not limited by pre-built themes or plugins.
Future-Proof Technology
Built with modern frameworks and Sanity CMS, your website scales effortlessly as your business grows. Enjoy seamless content management while maintaining peak performance, even with large amounts of content.
…and a decade of direct-client builds
- McKay Painting
- Montana Wildlife Federation
- Kiki Glass
- MyWorkBalance
- Hufford Homestead
- Truthbomb Social
- Quality Pump Service
- Kootenai Organics
- Copilot CBD
- Phish directory
- Transcend Mind & Body
- Bar Bangers Motorcycle Club
Blog - Hot takes and hot cakes
Sanity, Next.js, and the occasional Montana weather report.
Tell me about your project
Where I'm based
- Missoula
225 W Front St,
Missoula, MT 59802 - Helena
317 Cruse Ave Suite 202,
Helena, MT 59601 - Bozeman
544 E Main St Unit B,
Bozeman, MT 59715