About - One developer, the whole studio.

I'm Matt Rhoads — senior Sanity developer and Official Sanity Partner. Agencies and enterprise teams hire me for migrations, custom studios, and the projects nobody wants to gamble on. Zephyr Pixels is the studio name for my solo practice — when you hire the studio, you hire me.

Building for the web since
2019
Lighthouse score, every build
95+
Official Sanity Partner
Partner

The developer - The rooms I've worked in

Senior roles and full builds for teams whose standards don't bend.

A picture of Matthew Rhoads

Senior Sanity & Next.js developer — the whole studio

Matthew Rhoads

Day to day I work as a principal engineer at Fortivex and a senior software engineer at The Motley Fool. When Blue Cadet needed a build delivered, I developed it working alongside their producer, content, and design team — inside their process, on their timeline. That's the standard every project gets.

I'm a Montana resident, Sanity-certified, and genuinely happiest when a Lighthouse report comes back all green. I do the building myself; when a project needs a dedicated designer or copywriter I bring in people I trust and personally run point. Either way, you deal with one person start to finish: me.

  • Sanity CMS & Plugin Development
  • Full-stack Web Development
  • Technical Consulting & Audits
  • CMS Migrations
  • E-commerce Solutions
  • Performance Optimization

What I stand for - Four things you can hold me to

A short list of commitments that shape how I work with every client, from first email to post-launch support.

01

Loyalty

Long partnerships over quick wins. You'll always know where to find me.

02

Trust

If I say I'll do it, I do it. No surprise invoices, no scope drift.

03

Compassion

Deadlines slip. Priorities shift. I work with you, not against you.

04

Craft

Hand-coded, performance-audited, accessible. The details matter.

From the blog

Notes on Sanity, Next.js, and building for the web from Montana.

Introducing SanityMigrations.com: Migration Guides and Best Practices

SanityMigrations.com — my free resource on content migrations, schema changes, and CMS-to-Sanity moves, with battle-tested patterns from real projects.

Read more

10 Sanity CMS Use Cases That Excel in 2025

Explore 10 powerful use cases where Sanity CMS excels. From multi-brand enterprises to real-time collaboration, see why developers choose Sanity.

Read more

Tell me about your project

Where I'm based

  • Missoula
    225 W Front St,
    Missoula, MT 59802
  • Helena
    317 Cruse Ave Suite 202,
    Helena, MT 59601
  • Bozeman
    544 E Main St Unit B,
    Bozeman, MT 59715