Sanity Resend: Complete Email Management in Your CMS

·7 min read

by Matthew Rhoads, Founder / Developer

Email management is often the forgotten stepchild of content management systems. Marketing teams struggle with developer handoffs, version control nightmares, and the inability to preview changes before sending. That's why we built Sanity Resend - a collection of plugins and template that transforms Sanity into a complete email management platform.

Watch the Full Presentation

I presented this solution at a Sanity event, walking through the architecture, implementation details, and real-world use cases that drove us to build this integration.

The Problem We Solved

Before diving into the solution, let's acknowledge the pain points most teams face:

  • Template Fragmentation: Email templates live in code, while content lives in the CMS
  • Developer Bottleneck: Every email change requires a developer
  • Context Switching: Changing tasks and losing time
  • Version Control Issues: No clear history of email template changes
  • Testing Friction: Sending test emails requires technical setup

Our Solution: Unified Email Operations

The Sanity Resend solution brings together three powerful tools:

  • Sanity Studio for content management and workflow
  • Resend for reliable email delivery
  • React Email for component-based, responsive templates
  • Built-in audience management for subscriber lists

This combination creates a seamless workflow where content teams can create, test, and send emails without leaving Sanity Studio.

Key Features That Make a Difference

Visual Email Builder

Content teams can build emails using familiar Sanity blocks - no HTML knowledge required. Add images, buttons, product cards, and rich text with instant preview.

Complete Audience Management

No more exporting CSVs or syncing with external tools. Manage subscribers, segments, and preferences directly in Sanity.

Template Versioning

Every change is tracked in Sanity's revision history. Roll back to any previous version, see who made changes, and maintain a complete audit trail.

Get Started

Ready to bring email management into your Sanity workflow?


Zephyr Pixels is an Official Sanity Partner Agency. We specialize in building headless solutions that solve real business problems. Whether you need help implementing Sanity Resend or building custom Sanity solutions, let's talk.

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  • Missoula
    225 W Front St,
    Missoula, MT 59802
  • Helena
    317 Cruse Ave Suite 202,
    Helena, MT 59601
  • Bozeman
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    Bozeman, MT 59715