Marketing teams
Your team is already using AI, and the results depend on who’s driving. One workflow, one set of rules, owned by the people who own the brand.
AI Workflows - AI that follows your brand rules, not someone’s prompt
Your team is already using AI. The trouble is the results depend on who's driving. I build AI workflows into the tools your team already uses — drafting, rewriting, repurposing, and publishing — governed by brand rules your marketing team owns, with a person approving everything that goes out.
What I build - AI inside the tools your team already uses
Not a chatbot on the side. Workflows built into your CMS and your publishing process, so the AI does the repetitive work and your team keeps the judgment.
- On-brand drafting. Send in a brief and get a draft landing page or post back in a couple of minutes, written against the brand rules your team keeps in the CMS.
- Voice tools in the editor. One-click actions next to each field: rewrite in your voice, soften the tone, write the summary, suggest subheads. All governed by the same voice rules.
- Content repurposing. One piece of content becomes the article, the video, the email, and the social post, without someone rebuilding each version by hand.
- Agents that know your content. Claude and your developers' coding agents look up your real guidelines and content instead of guessing, so everyone works from the same answers.
- Publishing automation. Newsletters and social posts that go out when an editor hits publish, from the same place the content was written.
- Build reports. Every AI draft lists the rules it followed, what it left out, and why. “Why did it write that?” finally has an answer.
How I build them
The same guardrails go into every AI workflow I build, because the hard part isn't getting AI to write. It's getting it to write like you, every time.
Your brand rules are content
Voice, terminology, and style rules live in your CMS with drafts, revision history, and permissions — not in a prompt buried in code. Marketing changes a rule, and the next draft follows it. No developer ticket.
A person always publishes
AI creates drafts. People review and publish. Automated videos and posts attach to drafts or wait for an editor to hit publish, so nothing goes out on its own.
Facts come from you
Drafts only use facts from your brief and your content. No invented numbers, customers, or quotes — if the brief doesn’t support a section, it gets left out and flagged.
Costs stay predictable
Caps on how often workflows run, so an open form or a busy week can’t quietly run up an AI bill.
Open-source template
Brand rules that AI actually follows
Marketing writes rules in Sanity; AI turns a brief into a draft landing page that cites every rule it used. Edit a rule and the next page follows it in about a minute.
Read how it works →Featured build
Chipter: one review, every format
My own content platform. A brand-voice system drafts and edits in three registers, and each review becomes an article, platform-sized videos, a newsletter, and a social post.
Read the case study →Who it’s for - Teams that publish a lot and want it to sound like them
The same marketing teams, studios, and enterprise clients I build websites and web apps for.
Design studios & agencies
Hand a client a site that keeps enforcing their brand guidelines after launch — or bring me in to build the AI layer of a project you’re leading.
Enterprise content teams
Many writers, many channels, one voice — with the permissions and revision history your CMS already provides.
Three ways to work together
Hand me a defined workflow at one fixed price agreed up front, embed me in your team hourly or on retainer, or bring me in to plan your AI approach before anyone builds anything. Every engagement is quoted individually. See how I work →
Frequently Asked Questions
What is an AI content workflow?
It’s AI built into the way your team already creates and publishes content, instead of a separate chat window. A brief turns into a draft page, a review turns into a video and a newsletter, an editor rewrites a paragraph in your brand voice with one click — all inside your CMS, following rules your team controls, with a person approving what goes out.
Will this replace our writers?
No. It takes the first draft and the repetitive reformatting off their plate. Your team still writes the briefs, owns the brand rules, and decides what publishes. The point is to let good writers spend their time on the parts that need them.
How do you keep AI output on-brand?
Your voice and style guide become rules stored as content in your CMS, which the AI looks up every time it writes. Drafts cite the rules they used, get checked against your page structure, and only use facts from the brief. When something comes out wrong, you fix the rule, and every draft after it improves.
Do we need to be on Sanity?
Most of the AI workflows I build run on Sanity, because it treats brand rules, prompts, and drafts as content with history and permissions — I’m an Official Sanity Partner. If you’re on another platform, tell me what you’re using and I’ll tell you honestly what’s possible there, or whether moving makes sense.
Does it work with the AI tools we already use?
Usually, yes. For example, a marketer can submit a brief from Claude, and developers’ coding agents can read the same brand rules the page builder uses. Every entry point feeds the same workflow, so the rules apply no matter where a request starts.
How much does it cost?
Every engagement is quoted individually: a fixed price for a defined workflow, hourly or retainer if I’m embedded in your team, or consulting if you want help planning before anything is built. AI usage is billed by the providers you use, and I build in caps so it stays predictable.
Where is your team still copying and pasting?
Tell me where the busywork is. I'll give you a straight answer on what a workflow could take off your plate.